WorldStar and Studio71 will also produce original content exclusively for Snapchat. For example, WorldStar will adapt its YouTube show “Relationship Advice” - in which hip-hop artists counsel couples - for Snapchat by filming vertical versions of episodes. Because of Snapchat’s vertical video format, most of the content will be produced specifically for the Discover channel, even if versions of it may appear elsewhere. The channel will have a lot more hosted content than on other platforms, said Izad. The channel will publish weekdays, and its content will span newsy videos related to hip-hop culture, memes as well as host-driven shows and interviews. Studio71 has a production team of seven working on WorldStar’s Snapchat Discover channel. “This opportunity with Snap is the first thing we’re doing in that vein of creating more content together,” said Studio71 CEO Reza Izad. Then there’s the original content production piece, which includes WorldStar’s new Snapchat Discover channel, which will be ad-supported with WorldStar and Studio71 splitting the revenue.
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The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.As part of that deal, WorldStar’s YouTube channel is part of Studio71’s network of YouTube channels for which Studio71 sells ads, strikes branded-content deals with advertisers and advises WorldStar how to grow its audience on the video platform. We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns. Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds. His main goal was to achieve new followers who are seriously interested in his journey as an artist. having us add our years of experience and expertise to them made a huge difference! He discovered that trying to run Instagram ads yourself vs. While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further! With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction. Then try submitting later after you've gotten your numbers up. However, you can try promoting your music yourself with a legitimate music promotion service outside of WorldStar and build a buzz. The sweet middle ground - Chances are you don't have $750 and that if you submit for free, they likely won't accept it.The problem is, most artists don't have a legitimate music marketing strategy. If you have the money to spend and already have a very (and I do mean very) legitimate and proven business model of R.O.I., I'd say it could be worth it. Pay them directly - This is easily the most expensive option, but it does guarantee a feature.
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Free isn't always smart, but if you want to submit for free to Worldstar Hip Hop, you can do so at These guys get millions of hits a day and tons of submissions.